Targeting Advanced targeting capabilities enable you to fine-tune your marketing to resonate with specific customer demographics, interests, behaviors, and intent signals. Digital analytics and user data support more personalized and effective segmentation across different channels. Targeting reduces waste and drives better results by…
What is Digital Marketing in Simple Terms? Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing…
The Importance of Digital Marketing It’s a big, complicated world in digital marketing these days, full of changing technologies, rising customer expectations, and omnipresent pressure to both grow and innovate. Consumers live online, and the battle for their attention–and their loyalty–has never…
Disadvantages There are also major risks to market cannibalism. High-end retailers should be cautious about introducing low-priced versions, which could dilute the value of their premium brands. There is also a danger of market saturation, as might occur when two identical…
Customer vs. Shareholder The Harvard Business Review (HBR) has intimated that financial accounting and shareholder primacy affect how companies treat loyal customers. HBR argues that quarterly earnings and reporting undermine how loyalty affects profitability. Two profitability strategies—shareholder primacy vs. customer capitalism—have affected…
Understanding Marketing Strategies A clear marketing strategy should revolve around the company’s value proposition. This communicates to consumers what the company stands for, how it operates, and why it deserves the customers’ business. A well-constructed value proposition provides marketing teams…